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  Michael Crooke

Michael Crooke currently serves as President and Chief Executive Officer of Patagonia, Inc., and Patagonia's parent company, Lost Arrow Corporation. Patagonia, a designer and distributor of technical outdoor clothing, is widely known for its commitment to product quality and environmental responsibility.

Prior to his arrival at Patagonia in October 1999, Michael served as CEO/Chairman of Pearl Izumi, a cycling and performance apparel company based in Colorado. In addition, he was General Manager of backpack manufacturer Kelty Packs for several years and has worked with other outdoor companies, including Yakima and Moonstone Mountaineering.

Michael served five years on the Board of Directors of the Conservation Alliance, the outdoor industry's environmental grant-giving organization, including one year as Board President. He continues to champion responsibility for business enterprises worldwide, specifically the successful integration of environmental activism, social integrity, and healthy financial performance.

Michael has a B.S. degree in Forestry and an MBA from Humboldt State University. In addition, he served as a Navy SEAL with Underwater Team 12 (UDT12) for four years, after successfully graduating from BUDS training (Basic Underwater Demolition/SEAL) in the 70's. . . . short bio
Michael Crooke currently serves as President and Chief Executive Officer of Patagonia, Inc., and Patagonia's parent company, Lost Arrow Corporation. Patagonia, a designer and distributor of technical outdoor clothing, is widely known for its commitment to product quality and environmental responsibility.

Prior to his arrival at Patagonia in October 1999, Michael served as CEO/Chairman of Pearl Izumi, a cycling and performance apparel company based in Colorado . . . full bio

2002
ReEvolution of Business: A Mandala for the 21st Century
Library: Current Issues Lectures
Speaker(s): Michael Crooke
Date: 07-10-2002
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